Visa's Virtual Reality Bobsled Experience



On January 2, 2018 we headed down to New York City to run the bobsled experience at a Winter Olympics event that Visa was hosting. They were showcasing their Team Visa squad of Olympic athletes, including the women’s Nigerian Bobsled team. There was a lot of media coverage of the event that included Entertainment Tonight, HBO Sports, CBS, CBC, and more. We even had ET’s Kevin Frazier and the Nigerian Bobsled Team try out our custom made virtual reality experience.

The event went better than expected and there was nothing but positive responses from everyone who had the opportunity to try the VR bobsled experience.


Throughout the month of November we were tasked with developing a virtual reality bobsled experience for Visa. We were given only 3 weeks of development time although with a lot of hard work we were able to put together something visually compelling and fun. We created a 3D environment of the Olympic bobsled track that will be at the 2018 Olympics in PyeongChang, South Korea. The experience allows a user to actually be an Olympic bobsledder for Team Visa and race down the track, feeling how it would be for a true Olympic athlete.


Project: Visa's Virtual Reality Bobsled Experience
Client: Visa